01 / ASSESS
U.S. Entry &
Expansion Assessment.
A practical basis for your next U.S. decision.
Discuss this engagementTHE PURPOSE
A launch is a sequence of commitments. Make the assumptions visible first.
A focused assessment examines the information you already have, tests the important assumptions and identifies what needs to be resolved before the next commitment. It can support a new entry plan or a review of an existing U.S. business.
AREAS OF FOCUS
What we examine together.
Commercial readiness
Clarify the customer, the offer, the evidence of demand and the reasons a U.S. buyer would choose your business.
Route to market
Compare the implications of direct sales, e-commerce, distributors and other relevant channels for your business.
Operating economics
Examine pricing, landed costs, service requirements, fulfillment and working-capital assumptions using available business data.
Entry requirements
Identify the regulatory, operational and specialist questions that affect sequencing and feasibility.
Priorities and decisions
Bring the findings together in a practical sequence, with open questions, responsibilities and decision points.
THE OUTPUT
Work you can
make decisions with.
- A concise assessment of readiness or current performance
- A view of the principal commercial and operational trade-offs
- A prioritized action plan with decisions, owners and unresolved questions
- A working session to review findings and agree the next step
Final deliverables are agreed in the engagement proposal.
A GOOD FIT
Who this is for.
Companies with a proven home-market offer and a concrete U.S. decision. Leadership must be willing to share the information needed to assess that decision.
PRACTICAL QUESTIONS
Before we begin.
Do we need to be operating in the U.S. already?
No. The assessment can support a first entry or examine a business that already has U.S. activity.
Is this a full market-research study?
The work is a focused commercial and operational assessment. If primary research or specialist analysis is needed, that requirement is identified and scoped separately within the project.
Will the assessment always recommend expansion?
No. The findings may support proceeding, changing the approach or postponing a commitment until key assumptions are resolved.
BEGIN A CONVERSATION
A considered next step.
Tell us about your business, your U.S. ambitions and the decision ahead.