PERSPECTIVES
The decisions
behind expansion.
Practical considerations for European founders and leadership teams building a business in the United States.
COMMERCIAL STRATEGY
You have a U.S. distributor. Do you have a U.S. strategy?
A distribution agreement opens a channel. The business still needs a clear view of customers, economics and execution.
Read perspectiveOPERATING DECISIONS
Before you commit to a U.S. warehouse.
Start with the operating model and the cost of serving a customer. The address comes later.
Read perspectiveMARKET DEVELOPMENT
From first sales to a repeatable U.S. business.
Early orders are useful evidence. Understanding what produced them is the next decision.
Read perspectiveOUR EDITORIAL FOCUS
Questions worth
asking early.
Route to market. Operating economics. Partner fit. Leadership decisions. These are the themes we return to because they shape how an expansion plan works in practice.
Our perspectives provide a starting point for discussion. Each business needs its own assessment.
BEGIN A CONVERSATION
A considered next step.
Tell us about your business, your U.S. ambitions and the decision ahead.